Making a Business Case for Linux

Copyright © 1999 by Jim Geisman and Don Rosenberg

11/22/99


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Table of Contents

Making a Business Case for Linux

Overview

Two Perspectives

Common ROIs: NPV of build / buy / rent

ROI Basics: Payback Period vs. Discount Rate

Typical Profit Center Financial Profile

Basic ROI Measures Downplay "strategic value"

Profit Center ROI Business Unit Example

Cost Center ROI Example: Internal Use by IT

Typical Cost Center Financial Profile: Revenues are Remembered; Savings are Forgotten

Making ROI Benefits Real Making a “Balanced Sale”

Is Server Pricing a Ray of Hope? E-commerce Web Server $1M average (Gartner)

ROI for Vendors/Resellers

Some Useful ROI Considerations

Conclusions

Contact Information

Authors:
Jim Geisman of Marketshare, Inc.
Don Rosenberg of Stromian Technologies